boberdoo.com announces opening of SchoolDebts.com

January23 2004--boberdoo.com (www.boberdoo.com), a lead management software company, based in Chicago, Illinois and Presov, Slovakia, today announced the opening of SchoolDebts.com (www.schooldebts.com). boberdoo.com builds lead management and distribution systems for lead brokers. Typical applications for this software are to manage and distribute mortgage leads, debt consolidation leads, home improvement leads, and other traditional lead types. This is the first known lead system built especially for the student loan market.

boberdoo.com is also heading up marketing for SchoolDebts.com. "We normally do not actively market lead sites because we have many clients competing for the same leads. It would be a conflict of interest so we stay out," said Brad Seiler, owner of boberdoo.com. "This project is a little bit different though since none or our clients are dealing in student loan leads. Our system will automatically gather the leads and distribute them to the lead buyer."

boberdoo.com's lead system handles lead distribution, lead buyer accounting, lead returns and all aspects of the day to day operations of a lead generation business. A criteria engine is used to match the qualities of the student loan leads with the desired lead filters of the lead buyer (a national student loan consolidation company). "Many lead companies are still doing most of their operational duties by hand. Some people cut and paste Excel sheets all day whereas our system automatically matches up the leads with the proper buyers, sends them, and charges accordingly. A few hundred leads can be pushed through the system in a matter of minutes with the boberdoo.com system. SchoolDebts.com is a great example of this in action," said Seiler.




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